Press and media
Everything you need to write about us accurately.
There is no coverage to show you and no service to demonstrate. What is here is what a reporter, a manufacturer or a prospective partner actually needs: the correct facts, the correct spelling, usable assets, and someone to email.
01 — Boilerplate
Use this paragraph.
RoboTaxi NWA is a Northwest Arkansas company preparing to operate a fleet of autonomous cabs. It is not currently providing passenger service of any kind. Autonomous operation in Arkansas requires approval under the state autonomous vehicle programme (A.C.A. § 27-51-2002), including a minimum of six months of supervised operation with a trained operator in the vehicle.RoboTaxi NWA has submitted an expression of interest to operate a Cybercab fleet and has no partnership with, or endorsement from, any vehicle manufacturer.
Roughly 75 words. If you need it shorter: “RoboTaxi NWA is a Northwest Arkansas company preparing to operate autonomous cabs. No service is running yet.”
02 — Getting it right
Four things that get written wrong.
- RoboTaxi NWA
- The company. Capital R, capital T, one word. NWA is Northwest Arkansas — not the Pacific Northwest.
- Cybercab
- Tesla’s vehicle. We use it the way you would say “a Model Y fleet”. It is their product, not ours.
- Not affiliated
- We are not a Tesla partner, dealer, or authorised operator. We submitted an interest form, as anyone could.
- Northwest Arkansas
- Bentonville, Rogers, Springdale, Fayetteville and XNA. Written out in full on first use.
03 — Fact sheet
What is true, and what nobody knows.
Read live from the same source the rest of the site uses, so this cannot drift from what we say elsewhere. Verified 10 September 2026.
Status today
- No service is operating. Nothing is bookable.
- Current step: Fleet operator selection.
- 7 steps in the pathway to driverless service.
- Market: Northwest Arkansas.
Established facts
- Cybercab is carrying paying riders.
- It is a two-seater with no controls.
- It charges without a plug.
- Volume production is not this year.
- Tesla is asking who wants to run fleets.
Open questions
- Whether fleets will be sold at all.
- Vehicle price to an operator.
- The network split.
- Operating requirements.
- Selection and market timing.
04 — Assets
Marks, colours and type.
The mark is a covered stall seen head on: canopy, two uprights, and the pad below in perspective. There is no vehicle in it, because the vehicle is not what this company provides. Chosen 10 September 2026 from the candidates in the brand kit; the others are retired. Note that it is a reconstruction from a raster sheet rather than an original vector — if you hold the source file, we would like it.
#0B0D10Ground#1A1F26Panels#C9A36AThe asset#6EE7F2Live data#F3F0EAPaper#E8A317Incidents only#3DDC97OnlineType: Archivo for display and body, set expanded for headlines. IBM Plex Mono for data, stall codes and identifiers.
05 — Screenshots
Take them from the live site.
We are not shipping mocked-up screenshots. A picture of a product that does not look like that is worse than no picture. These are the pages worth capturing, and they are all public.
- robotaxinwa.com/The home page — what is known and what is not.
- robotaxinwa.com/statusThe seven-step regulatory pathway with the current step marked.
- robotaxinwa.com/respondersThe first responder page, published before we own a vehicle.
- robotaxinwa.com/stallsThe depot offer for Cybercab owners.
If you need something specific — a particular screen, a different crop, or a higher resolution — ask and we will send it.
06 — Contact
A person, not a form.
Press, partnerships and anything requiring a considered answer. There is no press line yet — a phone number goes here when there is one that gets answered.
If something on this site is wrong, that email is also the right place to say so. Corrections get made and dated.